INFOS Project: Stand design for the cat's furniture brand Meyou Paris
Completion date: 08/2016
Location: Maison & Objet, Paris
Architect: Paola Bagna
Area: 15 m2
The french brand Meyou Paris, pioneer in the design of classy furniture for discerning cats, approached us to define with them a temporary space for their first appearance in the international interior decoration, retail and concept's store fair Maison & Objet in Paris. The project combines the brand's desire to define its identity in terms of space, as well as to set itself apart from the rest of the exhibition stands, conceptually and through its content.
A series of storage furniture is organized perimeterally and allow the observer to contemplate Meyou's pieces. A central meeting point is defined with classic furniture icons and a large origami cat, created by the artist Paperwolf, is positioned at a color differentiated edge to make a clear call to the product and its main actor, the cat.
A mosaic of chromatically organized polaroid photographs help visitors see how the cat interacts with the product.