Ed and Fred Store
Berlin

Paola_Bagna_Ed_Fred_Store_Berlin

INFOSProject: Interior and furniture design for a dry fruits shop
Completion date: 12/2013
Location: Taubenstraße 14 Berlin, Mitte
Architects: Paola Bagna
Area: 50 m2

CREDITSMain contractor: Inhouse Berlin
Carpenter: Max Ganssmann Möbel & Set Design
Metalsmith: Dirani Metallkunstgestaltung
Photographer: Ringo Paulusch

Paola_Bagna_Ed_Fred_Store_Berlin
Paola_Bagna_Ed_Fred_Store_Berlin

The interior fit-out and store design of the second branch of the Ed & Fred (dry fruits and coffee shop) chain, was an opportunity to work in the centre of Berlin's boutique shopping and gallery district of Mitte. As the compact 50 m2 premises formed part of a shopping complex with a heavy pedestrian footfall, there was a large product display area, storage, a small employee area, a counter for bulk sale of nuts and a home roasted coffee tasting area to appeal to the passing trade.

The customer circulation pattern was of great importance to guide people comfortably through the store without causing bottlenecks and to allow staff to work efficiently in close quarters. The various compact furniture pieces were designed to appear robust yet visually light and so a combination of black powder-coated steel framework and walnut timber shelving was chosen in keeping with the pre-existing walnut flooring of the retail unit.

Paola_Bagna_Ed_Fred_Store_Berlin
Paola_Bagna_Ed_Fred_Store_Berlin
Paola_Bagna_Ed_Fred_Store_Berlin